A marketing or sales funnel
takes a potential customer or client through the process of discovering your business to purchasing your products or services.
It's a step-by-step path visitors are lead through to get to your products or services. This system is highly automated which is tracked throughout their journey.
A marketing funnel is having the best salesperson in the world, automated and selling your product, offer or service 24 hours a day.
It is the quickest way to generate leads and turn them into sales.
The prospects are attracted to the top of your funnel, through a free offer, low-cost offer or valuable content. They then become aware of your business.
They can either continue on the path which the funnel leads them on - the next offer, or they leave the path after the first offer or content.
By collecting emails in the first offer, the prospects become leads which can be nurtured until they know like and trust you and ultimately become loyal customers.